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This web page states the following, "Tenure, Seniority, Rif and Recall." Our analyzers saw that the web site stated " Seniority list preparation by New Jersey Public School Districts is a complex undertaking." The Website also said " Califon Consultants is the acknowledged expert and can provide the answers and assistance that you need. General consulting services to school districts on staffing and organizational issues. The Califon Computer Program knows all the latest answers and will allow your district to easily compile and maintain a seniority list in full compliance with New Jersey law." The website's header had seniority as the most important optimized keyword. It is followed by reduction in force, RIF, and recall which isn't as ranked as highly as seniority. The next words califon.com uses is seniority determination. New Jersey was included and could not be understood by search parsers.